We are Fluent.
A future-focused incubator & venture studio based in LA, led by experienced executives and operators who are fluent in the skills founders need to imagine, build, and grow their new ventures.
PROJECTS
& PARTNERS.
Fluent was founded in 2019, and since then we’ve had the opportunity to partner with and build some of the most culturally relevant brands in the world, spanning Food & Bev, Fashion, Luxury, Sports, Entertainment, Technology, and Mobility. A few include:
PRIORITIES.
As a future-focused incubator & venture studio we work with C-Suite executives, new companies, emerging brands, leading artists, and IP owners at various stages. We focus on the areas of strategic growth, brand development & design, and business innovation to ensure the foundational pieces of their ventures are built properly so they can grow sustainably.
-
Vision & World Building
Strategic & Cultural Insights
Market & Opportunity Analysis
Customer Segmentation
Go-To-Market Strategy
Channel & Distribution Strategy
Strategic Partnerships
-
Brand Creation/Re-Branding
Brand Purpose & Positioning
Original & Ownable Brand Idea
Packaging & Product Design
Brand Architecture
Brand Identity & Presence
Vibe, Voice, and Visuals
-
Business Model Dev
Product & Service Dev
Storytelling & Content Strategy
360 Marketing/Comms Strategy
Customer Experience Design
Activation Strategy
Process & Org Optimization
PROCESS.
We structure our partnerships in multiple ways, but we’re at our best when we’re consulting companies through specific projects, advising founders and artists through holistic long-term relationships, and building new ventures and new brands that connect to culture.
-
We identify and complete specific strategic projects that help companies evolve, innovate and grow. These consulting engagements are usually a year or less with a clear set of objectives. Our partners are typically C-Suite Executives.
-
We advise founders, artists, managers of brands & IP, and their leadership teams. We work as their co-pilots across their entire business to chart a clear path to strategic growth. These are often long term multi-year relationships where we incubate and grow new ventures.
-
When we find new market spaces or envision new opportunities, we also co-create new ventures from the ground up. Once these ventures are properly structured and the brands are well crafted, we bring in top talent and strong strategic partners to create success that we can scale.
LET’S BUILD.
All of our engagements are unique with their own needs and goals. Reach out to discuss how we can address your challenges and accelerate your growth. We’ll find unique and powerful ways to support or reimagine your business.